Watch What I Post – Social Media Tips

By Susan Allard, Audience Development Account Executive, Denver Business Journal and CWCC Member Using social media has been fun, especially working for a news agency. I get to create opportunities for friends, business connections and followers to learn about interesting people and the companies I work for. But how do I get people to see what I’m […]

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Three Cs + Flexibility = Successful Social Strategy

By Kaitlyn Viater, Social Media Strategist at Linhart Public Relations and CWCC Member Social media continues to evolve with fresh functionality, updated analytics, and new ways to connect with friends, family and brands. It can be challenging to keep up with the ever-changing landscape and what may work one day, doesn’t work the next. So how […]

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Your Social Media Strategy: Defining What Works

By Natalie Winslow, Chief Marketing Officer at Commerce Kitchen and CWCC Member I’ve been managing social media accounts for a variety of businesses for the past four years. In that time I’ve learned that most people know they need a social media presence for their organization, but they don’t know how to determine if it’s […]

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Social Media…what works?

By Alexis Anderson, Senior Communications Director | Social Media Strategist and CWCC Member In a Social Media World, the Audience is in Charge It used to be that marketers often led double lives as statisticians. Customer Acquisition Cost (CAC), Marketing percentage of CAC, Time to Payback CAC, Ratio of Customer Lifetime Value to CAC… all things […]

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Social Media Basics – What Works?

By Joyce Feustel, Founder of Boomers’ Social Media Tutor, and CWCC Member Business professionals – be sure to do some research before deciding to be active on social media sites. Determine which social media sites your clients are using, which ones your competitors are active on, and which ones you would be likely to use. Once you […]

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