Blog

Digital Marketing Tips and Tricks for the New Business

By Joyce Feustel, Founder of Boomers’ Social Media Tutor, and CWCC Member One of the biggest challenges for entrepreneurs is effectively marketing their business in the digital world. Barriers often include limited financial resources, limited time, and limited knowledge. Some digital marketing tools, like a website, will likely cost money unless the business owner has the skills […]

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Five Tips for Drafting A Crisis Communication Plan

By Ramonna Robinson, President of GroundFloor Media and CWCC Member The PR team for Los Angeles Clippers owner Donald Sterling recently learned the value of having a crisis communication plan that includes a variety of potentially damaging scenarios. Many boiling issues can become a full-blown crisis, yet some can be mitigated with a thoughtful and immediate response. Undoubtedly, […]

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Watch What I Post – Social Media Tips

By Susan Allard, Audience Development Account Executive, Denver Business Journal and CWCC Member Using social media has been fun, especially working for a news agency. I get to create opportunities for friends, business connections and followers to learn about interesting people and the companies I work for. But how do I get people to see what I’m […]

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Three Cs + Flexibility = Successful Social Strategy

By Kaitlyn Viater, Social Media Strategist at Linhart Public Relations and CWCC Member Social media continues to evolve with fresh functionality, updated analytics, and new ways to connect with friends, family and brands. It can be challenging to keep up with the ever-changing landscape and what may work one day, doesn’t work the next. So how […]

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Your Social Media Strategy: Defining What Works

By Natalie Winslow, Chief Marketing Officer at Commerce Kitchen and CWCC Member I’ve been managing social media accounts for a variety of businesses for the past four years. In that time I’ve learned that most people know they need a social media presence for their organization, but they don’t know how to determine if it’s […]

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