How Does Your Company’s Brand Measure up?

By Diana Cordova, Social Media and Content Marketing Consultant The job of your company’s brand is to get recognition.  That means your target audience is clear about your value proposition and knows your company when they see it.  Consistency drives this recognition. To build consistency, all marketing platforms and material carry the same general look […]

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Branding: An Inward-Outward Point of View

By Debbie Josendale, President of 3C Marketing Group, LLc and CWCC Member Recently, a client called me in a panic.  Hardly able to breathe, she said, “How am I going to compete?  My competitors seem to be Doctors, and I only have my MSW.  What am I going to do…I have to make a living?” If […]

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The Loneliest Part of Your Brand

By Lori Dubois, Marketing and Branding Expert and CWCC Member You’ve done your homework and carefully built your brand. You agonized over the right name and tagline for your business, invested the effort and money to develop a unique logo that represents you well, and clearly and narrowly defined your purpose and how you differ […]

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Build Your Brand with LinkedIn Company Pages

By Debra Zimmer, The Expert Marketing Coach and CWCC Member Build Your Business Brand on LinkedIn with Company Pages. LinkedIn has quietly been adding features to Company Pages. At first you could just get your company listed, as if in a big directory. Then they added the ability to create a company profile and add […]

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Three Things Smart Brands Know

By Emilie Downs, Owner, Imago Visual & CWCC Member I’ll get right to the point. Branding is a powerful way to showcase your business offerings. If you’re not employing branding techniques yet, here are three tips to get you started. 1. Know where you stand. I sat next to a woman at a luncheon this […]

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