By Debra Zimmer, The Expert Marketing Coach and CWCC Member
This is the 3rd part of a 3 part series blog, that began with The Challenges Ahead and A Way Through, on companies emerging from a brutal recession that the Harvard Business Review tagged as beginning in 2007. Many businesses have failed, were acquired, or merely limped along…while a handful of businesses have emerged stronger than ever.
While the economy is still experiencing slower than usual growth, high unemployment rates, a struggling global economy, and strapped financial options, many organizations and businesses are setting their sights on the future. They are seeking to maximize their labor pool, position themselves for organizational change championed by employees, beef up their training and communication programs, and bring sales and profits back to pre-recession growth rates.
Instead of emerging from this recession looking at the “glass half-empty,” progressive companies have realized the old way of doing business has become extinct and that their glass is actually still “half full.” Forward-thinking organizations are reinventing themselves, redefining their business cultures, and rebuilding collaborative relationships and alliances with employees as well as partners, investors, and vendors.
To wrap this blog series up, let’s take a look at “what is possible” after a recession delivers a devastating reality check to organizations. Here are five “must-have” components to be addressed by organizations and businesses looking to thrive beyond the current recession.
Build Collaborative Relationships and Engagement
Build strong business relationships and they will come….this includes customers, vendors, business alliances, partners, and employees. Collaborative, cooperative relationships create:
Encourage Positive Communications
Establish productive meetings – it’s possible…really! Open the communication lines so they filter down to all employees to avoid confusion regarding projects and company purpose. Defeat incivility in the workplace. A recent report found that 96% of people in the United States have experienced incivility in the workplace and 75% of them were dissatisfied with the way their companies handled the situation, yet only 9% of them reported the incident. By encouraging positive and open communications in the workplace organizations stand to:
Capitalize on Human Performances
Here we’re talking about hiring the best candidates for organizations and retaining top employees. When organizations place a higher importance on individual performance and behavior, they stand to:
Improve Performance through Training
Training was sorely lacking in this current recession and many managers were left to manage “on the fly.” Employees also did not have the skills to effectively “sell” their company branding by handling customer fears and objections. Increase training programs and organizations give leaders and employees the tools to:
Thrive with Employee Embraced Change
Organizations that are transparent have employees that champion change and help the company thrive. Change includes everything from “life happens” events to the proper handling of social media. Having a strategic plan to cope with change gives an organization the agility to:
Finding a way through a recession is wrought with perils and dismal survival statistics for most businesses. However, companies equipped with the knowledge and tools to quickly and efficiently regroup are posed to charge out of the recession gates. Join Dianne and other industry thought leaders for a break-through conference-based training summit coming December 2012 “Engagement, Retention & Growth: 10 Strategic Solutions for Sustainable Corporate Expansion and Retention.” We expand on and provide the steps to overcome the challenges, find a way through the recession storm, and the possibilities that await each organization as they go from surviving to thriving. Register today to take advantage of a 30% discount available to CWCC members through November 30, 2012.
Debra Zimmer is an MBA, Certified Executive Mastermind Coach, and Certified Inbound Marketer. Your Virtual Chief Marketing Officer and Social Media Strategist providing Entrepreneurs, Experts and Executives with the Strategies, Systems and Support to Focus Your Brilliance and Magnify Your Impact!! Find out more here.