Archive for February 2011

By Lori Dubois – CWCC Member An effective strategic marketing plan aligns with your mission and clearly defines your target market, unique marketing message, and the most appropriate marketing methods to communicate with existing and prospective clients and customers. Having a well-defined target market narrows your focus and saves you time and money by talking…

By Emily Downs – CWCC member It’s the new year and I find myself, once again, signing up for a gym membership. I want to be toned, healthy. Maybe you’ve heard: appearances matter. People form a first impression within 7 to 17 seconds.  No wonder we place so much emphasis on personal appearance, “Am I…