ROI from Social Media Marketing Campaigns is Trackable and Provable

By Heather Lutze, CEO Findability Group Search Marketing and CWCC member One of the main fears about social media marketing is that there is no real way to know if it is generating more sales. Perhaps it is nothing more than a lot of time invested with no real dollars and cents return. In fact, […]

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The Power of Pinterest – Put it to Work for Your Business Today

By Heather Lutze, CEO Findability Group Search Marketing and CWCC member Have you heard of Pinterest yet? It’s the fastest growing social media site out there right now, and your business should be represented on it. Otherwise, you could be missing out on a golden opportunity. If you’re groaning, “Oh no, not another social media […]

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How to Effectively use Keywords for Social Media Marketing

By Heather Lutze, CEO Findability Group Search Marketing and CWCC member In today’s post, I want to answer an internet marketing question that I’ve been asked over and over, and give you yet another taste of Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Here’s an excerpt from Chapter 5… How do […]

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How to Get Your Performance Expectations to Work for You

What are your expectations for your golf game or yourself in everyday life? How do you know if your expectations are appropriate? What effect do your expectations have on you and your performance? Do your expectations make it difficult to feel satisfied? How can your expectations work for you? Expectations are a curious thing. We […]

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