Branding — What You Need to Know to Protect Your Brand Legally

By Sarah J. (Miller) Schneider, Attorney and CWCC Member It feels like a personal affront to receive a cease and desist letter just when your business is starting to turn heads.  A cease and desist letter is a demand from a third party to stop using the name of your business because, well, it belongs […]

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3 Steps to Creating the Right Social Media Strategies for Your Small Business

By Debra Zimmer,The Expert Marketing Coach and CWCC Member As a small business owner or entrepreneur, you have access to one of the most amazing marketing tools in decades: the Internet. With the Internet, the ability to develop low cost social media strategies is at your fingertips. However, you need to be sure you take […]

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Cloud Computing – What You Need to Know

By Bryant Hill, President Harper Communication As an executive, your time is best spent  focusing on your mission, and not IT. We believe that cloud computing is designed to allow a company to grow, focus on their mission, focus on profitability and not IT operations, and reduce costs and become profitable while minimizing (and possibly […]

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Business Branding – Escape Clever and Embrace Unique

By Emilie Downs, Owner, Imago Visual & CWCC Member So often, advertisements try to gain attention with a crazy headline or a ‘cool’ photo that has nothing to do with their product or service. Instead, those ads should focus on explaining why someone needs their product or what their services are. Consumers can‘t be experts […]

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