Archive for November 2012
Entrepreneurs: Is Your Business Brand the Same as Your Personal Brand?
By Lori Dubois, Marketing and Branding Expert and CWCC Member When starting a small business, there is so much of “you” in the business it is sometimes hard to tell where you end and the business begins. This can serve you well—it’s easier to get (and stay) excited about a vision that you created and…
Read MoreYour Brand VS Brand X – How to Differentiate
By Emilie Downs, Owner, Imago Visual and CWCC Member If you are competing on price, it means your customers can’t tell the difference between you and Brand X. If clients are asking you to discount, it means they are making their purchasing decision based solely on price. You don’t want that. Why? Because it means…
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