By Ann Baker, Denver Water Communications and Marketing and CWCC Member April’s snowstorms along the Front Range and in our mountain watersheds have helped a lot with our dire water supply situation. But this is the second year in a row of below-average snowpack and drier-than-normal conditions in our watersheds. Denver Water’s reservoirs haven’t been […]

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By Debra Zimmer, The Expert Marketing Coach and CWCC Member Social media sites are all the rage these days. We comment on friends’ photos, news feeds, jokes, and other activities multiple times a day. But is it possible that these very same social outlets can be a boon for marketing businesses? Using social media marketing […]

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By Diana Cordova, Social Media and Content Marketing Consultant Editorial calendars are often used in different facets of marketing, and social media is no exception. Once you’ve identified your goals (make sales, attract new customers, build relationships, gain visibility, attract volunteers etc.), your target audience and overall strategy, you can build an editorial calendar that […]

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By Debra Zimmer, The Expert Marketing Coach and CWCC Member Back when social media first hit the Internet, hardly anyone thought of it as a tool to help build business and increase customer sales.  It was used primarily for social interaction and connecting with friends from your past. These days, this platform is extremely powerful […]

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