By Diana Cordova, Social Media and Content Marketing Consultant
Editorial calendars are often used in different facets of marketing, and social media is no exception.
Once you’ve identified your goals (make sales, attract new customers, build relationships, gain visibility, attract volunteers etc.), your target audience and overall strategy, you can build an editorial calendar that will take you through the entire year of posts and blog articles.
You’ll find that it takes a bit of extra time and effort upfront, but throughout the year it will save you hours and give you a more cohesive plan with consistent messaging to build out your social media.
The editorial calendar can be as simple or extensive as you need it to be. Here are the basic steps to building a good one:
Now that you have a solid foundation to ensure you remember to post important happenings and you have basic posts to support your goals each month, all you have to do is create the posts in each platform manually or using a tool like Hootsuite or Tweetdeck. Then just add timely, relevant posts to supplement throughout the weeks and months to come.
Do you use an editorial calendar? How has it helped you and what tips do you have to share?