By Joyce Feustel, Founder of Boomers’ Social Media Tutor, and CWCC Member
Business professionals – be sure to do some research before deciding to be active on social media sites. Determine which social media sites your clients are using, which ones your competitors are active on, and which ones you would be likely to use.
Once you select the social media site(s) you believe will be the most effective for you and your company or organization, do the following:
Additionally, people using social media for business purposes should always keep in the 80/20 rule in mind when posting on social media sites. That means that 80% of what you post should be informational types of posts. No more than 20% of your postings should be promoting your services or products.
Social media activity can be woven into your business day, much like returning a phone call or reaching out via email. Just schedule in about 10-15 minutes once or twice a day to review the postings of others and make your own postings.
About Joyce Feustel
Joyce Feustel, founder of Boomers’ Social Media Tutor, helps people, especially those age 50 and up, to become more comfortable using social media, especially Facebook, LinkedIn, Pinterest, and Twitter. She works with business owners, nonprofit organizations, retired people, consultants, and many others. Find her at www.boomerssocialmediatutor.com.