Five Tips for Drafting A Crisis Communication Plan

By Ramonna Robinson, President of GroundFloor Media and CWCC Member The PR team for Los Angeles Clippers owner Donald Sterling recently learned the value of having a crisis communication plan that includes a variety of potentially damaging scenarios. Many boiling issues can become a full-blown crisis, yet some can be mitigated with a thoughtful and immediate response. Undoubtedly,…

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Social Media…what works?

By Alexis Anderson, Senior Communications Director | Social Media Strategist and CWCC Member In a Social Media World, the Audience is in Charge It used to be that marketers often led double lives as statisticians. Customer Acquisition Cost (CAC), Marketing percentage of CAC, Time to Payback CAC, Ratio of Customer Lifetime Value to CAC… all things…

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Success Stories: REC & Fresh

By Alex Becker, Vice President of Real Estate Consultants of Colorado, LLC and CWCC Member One of the most exciting clients we started working with in 2013 was Fresh Nail, Wax and Dry Bar—a company that started in Colorado and also happens to be a member of the CWCC. As a commercial real estate broker,…

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