marketing

Blogging for Business: Working Day and Night for You

By Debbie Josendale, President of 3C Marketing Group, LLc and CWCC Member Your blog is a powerful marketing hub that increases your visibility, attracts search traffic, connects social media to your web site, and starts virtual conversations, 24x7x365.  Blogs offer the flexibility to achieve diverse business goals such as:  becoming the go-to expert, positioning with thought […]

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Your Brand VS Brand X – How to Differentiate

By Emilie Downs, Owner, Imago Visual and CWCC Member If you are competing on price, it means your customers can’t tell the difference between you and Brand X. If clients are asking you to discount, it means they are making their purchasing decision based solely on price. You don’t want that. Why? Because it means […]

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Why NOT to Neglect LinkedIn in your Social Media Marketing Efforts

By Heather Lutze, CEO Findability Group Search Marketing and CWCC Member What do execs from all Fortune 500 companies have that you might not have? No, it’s not the salary… Or the six figure bonuses… It’s a LinkedIn profile! Although we’ve covered LinkedIn before in this article,  it gets the least press of all the […]

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The Power of Pinterest – Put it to Work for Your Business Today

By Heather Lutze, CEO Findability Group Search Marketing and CWCC member Have you heard of Pinterest yet? It’s the fastest growing social media site out there right now, and your business should be represented on it. Otherwise, you could be missing out on a golden opportunity. If you’re groaning, “Oh no, not another social media […]

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