How to Effectively use Keywords for Social Media Marketing

By Heather Lutze, CEO Findability Group Search Marketing and CWCC member In today’s post, I want to answer an internet marketing question that I’ve been asked over and over, and give you yet another taste of Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Here’s an excerpt from Chapter 5… How do…

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How to Brand Yourself or Your Business Online

By Lori Dubois, Owner Dubois Information and CWCC Member So, you’ve decided to play online. Take a dive into the waters of social media. Start a blog. Connect with your audience on Facebook. Congratulations! I’m assuming you have spent some time (at least 15 minutes) thinking about your strategy (but that’s another blog post). It…

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How Your Mission Statement Guides Your Marketing

By Lori Dubois, owner of Dubois Information and CWCC Member What do you think of when you think of a mission statement? A framed document hanging on the wall to inspire the workers? A required component of a business plan so the bank can approve funding? A well-crafted and well-used mission statement offers much more.…

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