Marketing – Get Organized by Focusing on the ONE Thing

By Lori Dubois, CWCC Member Do you ever get discouraged or frustrated by the amount of marketing you don’t do? Do you ever find yourself overwhelmed with hearing about all you should be doing, whether it’s building a Facebook page, updating your website, keeping in touch with customers, or countless other things? For some of…

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Event Marketing: The Missing Channel in Business Development

By Tara Adams, CWCC Member As a small business owner, you’re probably aware of the many marketing channels available to build your company brand and gain awareness.  From ads in the local newspaper to radio endorsements, media outreach to online marketing, most business owners know how to cover the bases.  But, there is one marketing…

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Business Development – Get ready to mix things up

By Emilie Downs, CWCC Member Yes, I know it’s trite, the definition of insanity is “doing the same thing over and over again and expecting different results.” This could be a pattern or habit that is an unrealized mistake. What about repeating the same business strategies week after week and expecting new results? That’s something…

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First Impressions – Your Business, Your Image

By John Bosley, CWCC Member Like it or not, your customers will probably decide whether they are going to hire you based on their first impressions.  These days first impressions can be made on a website, at a networking event, via email, on the phone, or a brick-and-mortar storefront (not to mention social media sites…

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