Social Media Strategy

4 Tips for Creating a Successful Social Media Strategy

By Kathryn Miller, Digital Media Coordinator at Linhart Public Relations, CWCC Member and Women’s Leadership Foundation Committee Member Social media continues to advance daily with updated features, new platforms and innovative advertising tools for businesses to reach consumers in new ways. As a result, it can be difficult to keep up with the changes and […]

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Social Media Strategy…What Works for CWCC

By Kate Jenkins, Event, Marketing & Administrative Coordinator for CWCC “Embrace what makes you different; that’s how people will remember you.” – Beki Winchel, Writer at PR Daily The digital world we currently live in is overrun with social media (SM) outlets, all waiting for you to share your message in their outlet’s unique way.  However, […]

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Video Marketing – Benefits and Basics

By Joyce Feustel, Founder, Boomers’ Social Media Tutor and CWCC Member After nearly a year of planning, I have joined the world of video marketing. Have you? In this blog post, I will share just a few of the many benefits of video marketing. Plus I will provide some tips on preparing to create videos and then promoting those […]

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Five Tips for Drafting A Crisis Communication Plan

By Ramonna Robinson, President of GroundFloor Media and CWCC Member The PR team for Los Angeles Clippers owner Donald Sterling recently learned the value of having a crisis communication plan that includes a variety of potentially damaging scenarios. Many boiling issues can become a full-blown crisis, yet some can be mitigated with a thoughtful and immediate response. Undoubtedly, […]

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