social media

Video Marketing – Benefits and Basics

By Joyce Feustel, Founder, Boomers’ Social Media Tutor and CWCC Member After nearly a year of planning, I have joined the world of video marketing. Have you? In this blog post, I will share just a few of the many benefits of video marketing. Plus I will provide some tips on preparing to create videos and then promoting those […]

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Digital Marketing Tips and Tricks for the New Business

By Joyce Feustel, Founder of Boomers’ Social Media Tutor, and CWCC Member One of the biggest challenges for entrepreneurs is effectively marketing their business in the digital world. Barriers often include limited financial resources, limited time, and limited knowledge. Some digital marketing tools, like a website, will likely cost money unless the business owner has the skills […]

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How to Streamline your Social Media with an Editorial Calendar

By Diana Cordova, Social Media and Content Marketing Consultant Editorial calendars are often used in different facets of marketing, and social media is no exception. Once you’ve identified your goals (make sales, attract new customers, build relationships, gain visibility, attract volunteers etc.), your target audience and overall strategy, you can build an editorial calendar that […]

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Four Tips For an Effective Social Media Strategy

By Debra Zimmer, The Expert Marketing Coach and CWCC Member Back when social media first hit the Internet, hardly anyone thought of it as a tool to help build business and increase customer sales.  It was used primarily for social interaction and connecting with friends from your past. These days, this platform is extremely powerful […]

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