The “Me” In Team…………Leadership Tips for BIG IDEAS

By Betsy Wiersma Founder, CampExperience™ and CWCC Member “There’s no me in team” is the old teamwork adage…..but I disagree.  The “me” is YOU, the team leader who has the privilege and responsibility to take your team on its journey to produce your own BIG IDEAS. After 30+ years creating and producing what I call BIG IDEAS, projects with…

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Team Building Strategies

By Cassie Augustine Jones, Vice President, O’Brien Advertising and CWCC Member Advertising agencies are notorious for work silos and divided teams. Folks that work in a typical agency environment often hear the cringe-worthy words, “account service vs creative,” “take it up with the creative director,” or “fight that battle with the media team.” There are a lot of…

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