By Heather Lutze, CEO Findability Group Search Marketing and CWCC member
Have you heard of Pinterest yet? It’s the fastest growing social media site out there right now, and your business should be represented on it. Otherwise, you could be missing out on a golden opportunity.
If you’re groaning, “Oh no, not another social media site” then take a look at this:
According to a new Shareaholic study, “…growing bigger and faster than Facebook or Twitter in their early days, as Pinterest becomes a traffic powerhouse, already driving more traffic than Google+, LinkedIn and YouTube combined.”
Please read that last sentence again, and really grasp the magnitude of what it’s telling you!
Pinterest is basically an online bulletin or pin-board. Users create different boards filled with images that catch their fancy, and can repin images they like from other people’s boards. Its design is ingenious. Users add a “Pin It” widget to their bookmark toolbar, a simple, two-step, 60 second process. (It would take longer to tell you about it than to actually do it yourself.) Then, users can grab any image anywhere on the web and add it to their boards. The image comes with a link back to the site it came from.
Anyone can add anyone else’s pins back to their own board, and people can follow each other, or just follow a specific board. Sound confusing? One trip through their site and I think you’ll be intrigued and delighted with the possibilities and the simplicity of use.
You could create an online catalogue of your products, a board showcasing photos of how your product or process works, a photo tutorial… your imagination is the limit. But remember, for business purposes the images and content you pin must be original, either from your website or blog, or specially created for Pinterest.
Terrific Ideas for Businesses to Use Pinterest NOW
I hope you’re beginning to see the potential of this new but rapidly exploding social media portal for your business. This type of free exposure should definitely be taken advantage of—now—while the excitement and impact is so high. Please send us a link and show us how you are using Pinterest to market your business online, and happy pinning.
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Breaking free of corporate “cubicle” jobs over ten years ago with nothing more than a dream of entrepreneurship and a computer in the basement, Heather built her business into a multimillion dollar company—the Findability Group. Today she leads a dedicated and slightly obsessed team of search marketing pros—their mission—to connect clients with their perfect customers online.